<p style="text-align: left; text-indent: 2em; margin-top: 10px; margin-bottom: 10px; line-height: 1.75em;"><span style="font-size: 18px;">自2023年长春市文旅产业高质量发展大会吹响“促进文旅产业高质量跨越式发展”的集结号以来，长春锚定打造“国家文化和旅游产业高地”目标，以文化铸魂、旅游赋能，深耕冰雪与避暑双优势，激活历史与生态双资源，在两年时间里实现文旅产业规模、质量、效益全方位跃升，为即将召开的2025年长春市文旅产业高质量发展大会，交出了一份亮眼的成绩单。</span></p><p style="text-align:center"><img src="https://ccgbdst-ceshi.eos-wuxi-1.cmecloud.cn/1759914537706074631.jpg" alt="图片" width="616" height="417" style="width: 616px; height: 417px;"></p><p style="text-align: center;">假日里，热闹的新民大街上人潮涌动</p><p><br></p><p style="-webkit-tap-highlight-color: transparent; margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 2px; color: rgb(254, 254, 254); box-sizing: border-box !important; overflow-wrap: break-word !important; text-align: center;"><span style="color: rgb(0, 0, 0); font-size: 18px;"><strong style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">产业规模连攀新高</strong></span></p><p style="-webkit-tap-highlight-color: transparent; margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 2px; color: rgb(254, 254, 254); box-sizing: border-box !important; overflow-wrap: break-word !important; text-align: center;"><span style="color: rgb(0, 0, 0); font-size: 18px;"><strong style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">经济贡献持续凸显</strong></span></p><p style="-webkit-tap-highlight-color: transparent; margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 2px; color: rgb(254, 254, 254); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0);"><strong style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br></strong></span></p><p style="-webkit-tap-highlight-color: transparent; margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; text-indent: 2em; text-align: left; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">文旅市场的热度，是城市吸引力最直观的注脚。两年来，长春文旅产业以强劲势头快速增长，文旅市场活力迸发，消费潜力持续释放，游客量与消费额实现“双增”：相关数据显示，2024年，长春市游客接待量达到1.72亿人次、实现出游总消费3026亿元，同比分别增长17%和25%。与2022年相比，分别增长207.14%、287.26%。2025年势头更劲，1~9月长春市接待国内游客1.817亿人次，实现国内游客出游总消费2888.58亿元，同比分别增长28.05%、13.27%。</span></p><p style="-webkit-tap-highlight-color: transparent; margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; text-indent: 2em; text-align: left; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">产业活力还体现在细分领域的突破上。</span></p><p style="-webkit-tap-highlight-color: transparent; margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; text-indent: 2em; text-align: left; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">2024年，长春市引进举办5000人以上营业性演出14场次，同比增长600%，票房收入以及带动相关经济收入同比增长超15倍。演出市场的强劲表现，是文旅消费能级跃升的生动缩影。与此同时，“长春礼物”品牌持续升级，累计推出文创产品627款，门店年接待量40万人次，实现销售额800万元。长春文旅产业呈现“多点开花、协同增长”的良好态势。</span></p><p style="-webkit-tap-highlight-color: transparent; margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; text-indent: 2em; text-align: left; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">由此可见，近年来，文旅产业对长春城市经济发展的贡献率显著提高，“流量”向“增量”的转化效率持续提升，已成为拉动城市经济的引擎之一。</span></p><p style="-webkit-tap-highlight-color: transparent; margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; text-indent: 2em; text-align: left; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br></span></p><p style="-webkit-tap-highlight-color: transparent; margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; text-indent: 2em; text-align: left; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"></p><p style="-webkit-tap-highlight-color: transparent; margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 2px; color: rgb(254, 254, 254); text-align: center; text-indent: 0em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="color: rgb(0, 0, 0); font-size: 18px;"><strong style="-webkit-tap-highlight-color: transparent;margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">产品供给迭代升级</strong></span></p><p style="text-align: center; text-indent: 0em;"><span style="font-size: 18px;"><strong>打造四季文旅新品牌</strong></span></p><p><span style="font-size: 18px;"><strong><br></strong></span></p><p style="-webkit-tap-highlight-color: transparent; margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; text-indent: 2em; text-align: left; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">围绕“全时全季全域”的发展思路，长春在持续打好“都市冰雪”“消夏避暑”两张牌的基础上，丰富文旅产品矩阵，让“四季皆可游、处处有精彩”成为现实。</span></p><p style="-webkit-tap-highlight-color: transparent; margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; text-indent: 2em; text-align: left; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">2024~2025雪季，长春全域化、差异化规划建设“一主两新四场十园多点”的冰雪产品体系，南延北展，西拓东进，构建了崭新的城市冰雪版图，长春市再次获评“冰雪旅游十佳城市”。2024长春消夏艺术季，长春推出露营生活、精品演艺、旅游节事、群众文化、体育研学、文旅消费、会展生活七大板块活动内容，以“2024长春露营大会”为载体，实施“百营万帐”计划，打造露营帐篷点位10万余个。长春冰雪、避暑旅游，稳居全国第一阵营。</span></p><p style="-webkit-tap-highlight-color: transparent; margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; text-indent: 2em; text-align: left; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">围绕文旅产业发展实际，长春还创新打造春、秋两季文旅系列活动。春季，推出“赏花、踏春、采摘、研学、自驾、文博、露营”等类别的20余条精品线路，首届大学生春日踏青季、首届风筝嘉年华等特色活动深受市民游客欢迎。秋季，推出“春华秋实•寻城记”7大主题8大系列460余项文旅活动，形成金秋文旅消费新亮点。</span></p><p style="-webkit-tap-highlight-color: transparent; margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; text-indent: 2em; text-align: left; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">四季文旅品牌的持续深耕，不仅丰富了市民游客的生活体验，更是让城市文旅吸引力与美誉度显著提升。</span></p><p style="-webkit-tap-highlight-color: transparent; margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; text-indent: 2em; text-align: left; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br></span></p><p style="-webkit-tap-highlight-color: transparent; margin: 5px 0px; padding: 0px; outline: 0px; max-width: 100%; text-indent: 2em; text-align: center; line-height: 1.5em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong><span style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">项目建设蓄势赋能</span></strong></p><p style="-webkit-tap-highlight-color: transparent; margin: 5px 0px; padding: 0px; outline: 0px; max-width: 100%; text-indent: 2em; text-align: center; line-height: 1.5em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong><span style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">经营主体活力迸发</span></strong></p><p style="-webkit-tap-highlight-color: transparent; margin: 5px 0px; padding: 0px; outline: 0px; max-width: 100%; text-indent: 2em; line-height: 1.5em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br></p><p style="-webkit-tap-highlight-color: transparent; margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; text-indent: 2em; text-align: left; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">重大项目是文旅产业发展的“压舱石”。长春积极布局“六新产业”“四新设施”，建立重大文旅项目库，2024年全市在建、谋划文旅项目281个，其中5000万元以上在建文旅项目 108 个，计划总投资1861.23亿元。2025年推进这有水、方特、万达茂、神鹿峰二期5000万元以上新、续建重点项目78个，截至8月完成投资52.5亿元，年度计划建成运营项目37个。</span></p><p style="-webkit-tap-highlight-color: transparent; margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; text-indent: 2em; text-align: left; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">为持续深化文旅领域开放合作，长春还积极发挥“长三角”“珠三角”文旅招商会客厅作用，引进大项目。如今，筑梦星辰航天科教文旅馆、莲花岛坦克公园、新区趣野蓬客等一批新项目已投入运营。华强方特、名家汇科技、上海乐其等龙头企业项目成功落户长春，重大项目集聚形成产业发展坚实支撑。</span></p><p style="-webkit-tap-highlight-color: transparent; margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; text-indent: 2em; text-align: left; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">与此同时，长春还积极引入元宇宙文旅主题产品、沉浸式小剧场“星空间”、城市演唱会等新元素、新玩法、新场景。加大业态引入、场景打造，加强与港中旅集团、华润集团、浪潮集团对接，积极谋划合作打造一批示范引领性的文旅项目。</span></p><p style="-webkit-tap-highlight-color: transparent; margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; text-indent: 2em; text-align: left; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br></span></p><p style="-webkit-tap-highlight-color: transparent; margin: 5px 0px; padding: 0px; outline: 0px; max-width: 100%; text-align: center; line-height: normal; text-indent: 0em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong><span style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">文旅融合城市更新</span></strong></p><p style="-webkit-tap-highlight-color: transparent; margin: 5px 0px; padding: 0px; outline: 0px; max-width: 100%; text-align: center; line-height: normal; text-indent: 0em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong><span style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">构建主客共享新空间</span></strong></p><p style="-webkit-tap-highlight-color: transparent; margin: 5px 0px; padding: 0px; outline: 0px; max-width: 100%; line-height: normal; text-indent: 0em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong><span style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br></span></strong></p><p style="-webkit-tap-highlight-color: transparent; margin: 5px 0px; padding: 0px; outline: 0px; max-width: 100%; text-indent: 2em; line-height: 1.5em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong><span style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></strong></p><p style="-webkit-tap-highlight-color: transparent; margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; text-indent: 2em; text-align: left; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">文旅融合的深度，体现在历史文脉的活化与城市IP的塑造上。长春积极推动历史资源、生态资源、工业资源与旅游深度融合，让城市既有“颜值”更有“内涵”。</span></p><p style="-webkit-tap-highlight-color: transparent; margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; text-indent: 2em; text-align: left; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">今年焕新开街的新民大街成为城市文旅新地标，沿街院落“拆围透绿”，新打造的口袋公园成为休闲娱乐之所。每周末的新民市集、新民漫游等精彩节目，让这条承载城市记忆的“历史长廊”成为城市的会客厅。人气爆棚的新民大街同时辐射带动桂林路、红旗街两大商圈消费升级，实现“修缮一条街、焕新一片街区”。</span></p><p style="-webkit-tap-highlight-color: transparent; margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; text-indent: 2em; text-align: left; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">同样，北京大街西历史文化街区开街后，让历史文化与现代创意碰撞，“戏剧节”“文学季”等品牌活动格外亮眼，为老街区注入了全新的文化活力。伊通河文旅观光带上的肆季南河、长春世界雕塑园、长春水文化生态园等节点串珠成链，共同绘就了一幅“水岸联动、城景交融”的生态文旅画卷。</span></p><p style="-webkit-tap-highlight-color: transparent; margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; text-indent: 2em; text-align: left; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">与此同时，红旗文化展馆等工业旅游项目走红，莲花岛影视城获评“国家级夜间文旅消费集聚区”，A级旅游景区由2022年的34个增加到今年上半年的45个。A级乡村旅游经营单位由2022年的70个增加到今年上半年的93个。长春，已构建起“历史+生态+工业+乡村”的多元产品体系。</span></p><p style="-webkit-tap-highlight-color: transparent; margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; text-indent: 2em; text-align: left; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;">从“一季热”到“四季火”，从“景点游”到“全域游”，从“文化+”到“+文化”，长春文旅产业两年的跨越发展，不仅是数字的攀升、项目的落地，更是城市气质的提升、民生福祉的增进。长春文旅，正以更足的信心、更强的动力，向着“国家文化和旅游产业高地”目标迈进。</span></p><p style="-webkit-tap-highlight-color: transparent; margin: 10px 0px; padding: 0px; outline: 0px; max-width: 100%; text-indent: 2em; text-align: left; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br></span></p><p style="-webkit-tap-highlight-color: transparent; margin: 5px 0px; padding: 0px; outline: 0px; max-width: 100%; text-align: left; text-indent: 0em; line-height: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="font-size: 18px;">来源：长春发布</span></p><p style="margin-top: 5px; margin-bottom: 5px; line-height: normal; text-align: left;"><span style="font-size: 18px;">初审：赵梓妤&nbsp; &nbsp;</span></p><p style="text-align: left;"><span style="font-size: 18px;">复审：赵铁楠&nbsp;&nbsp;</span></p><p style="text-align: left;"><span style="font-size: 18px;">终审：李锐 刘晓玲</span></p><p style="-webkit-tap-highlight-color: transparent; margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 2px; color: rgb(254, 254, 254); box-sizing: border-box !important; overflow-wrap: break-word !important;">经营主体活力迸发<br></p><p><br></p>